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Birdfy Press Room

Stay connected with Birdfy and explore the latest news, achievements, brand values, stories, and insights into our future developments.

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About Birdfy

Birdfy specializes in creating innovative smart bird products, utilizing cutting-edge camera technology to detect and identify birds, while notifying users and auto-recording cherished moments for them to share.

Birdfy Brand Story

How Birdfy Starts

Birdfy emerges as a distinguished sub-brand of Netvue Technologies Co., Ltd. Before Birdfy' emergence, Netvue has been a pioneer focusing in the smart home appliance sector with over 20 years of expertise, offering a variety of indoor and outdoor cameras.

At the core of the company, is a commitment to "connecting what you see with what you care about". In 2020, this vision expanded from fostering connections between people to linking up with nature.

What Birdfy Has Achieved...

20+

Years of Camera Technology

400,000+

Products Sold
Globally

110,000+

Community Members

50+

Invention Patent &
Design Awards

Birdfy's Awards

Recommended by 1,000+ Global Media Outlets

Press Release Highlight

Birdfy has been very active in launching new innovations, attending expos and fairs,
as well as initiating efforts to give back to nature and society. Discover more in our press releases!

Birdfy CES

Birdfy to Showcase Innovative Smart Bird Feeders with exciting new products at CES 2025

Birdfy Collaborates with Audubon

Birdfy Sponsors San Diego Audubon’s Outdoor Experience Leaders Program

Birdfy's Attendance at the Largest Gardening Trade Show

Birdfy Proudly Debuts at Glee 2024, Showcasing Innovative Smart Bird Feeders

Birdfy Feeder 2 Duo Wins Four Awards

Birdfy Feeder 2 Duo Wins Four Prestigious Media and Design Awards, including the MUSE and American Good Design Awards

Birdfy Story

Birdfy is not just a product for birdwatching enthusiasts; it brings emotional warmth to everyone. We often hear stories from our users about how Birdfy has enhanced their birdwatching experience, allowing them to rediscover the joy of life, ease mental and emotional burdens, and cherish the present by reconnecting with nature. Read on to feel the warmth of Birdfy…

Birdfy Global Consultant

Stephen Moss: How Birdfy Transformed Our Love for Birds

Stephen Moss, a renowned natural historian, birder, author, and Birdfy's Honorable Global Consultant, shares how technology like Birdfy has fostered deeper connections, enriching our birdwatching experiences with love and emotion.

Birdfy CSR Initiative

Not only does Birdfy bring love and joy to our customers, but it has also been making strong efforts to give back to nature and society.

Since Birdfy's inception, we have allocated $1 from each sale to establish the Birdfy Fund. By 2024, the Birdfy Fund has raised $400,000, supporting over 50 applicants in pursuing their charitable purposes, bird-related research, and educational endeavors.

Parts of Our Partners

Birdfy Ambassador

How Birdfy Benefits People with Disability

Gary Herritz is a disabled nomadic bird enthusiast and wildlife photographer. He volunteers with various non-profit organizations with a focus on conservation and accessibility for all birders.

He is now also a Birdfy Brand Ambassador, introducing Birdfy to a wider audience and helping to make birdwatching accessible for everyone.

Highlights of Our Birdfy Fund Cases

Outreach Program: San Diego Audubon Society

Birdfy sponsors San Diego Audubon’s Outdoor Experience Leaders Program to nurture future leaders in outdoor experiences and nature conservation.

Education Support: Taylor's Elementary

Birdfy donated products to support Taylor's Elementary education programs. With Birdfy Feeders, students are happily involved in an interactive and enjoyable way of bird-watching.

Elderly Care: Oshtemo Nursing Home

Birdfy sponsors Oshetmo Nursing Home by providing its products and supporting live-streamed bird videos for the elderly, offering a new source of joy and entertainment.

Birding for All Abilities: Birdability

Birdfy sponsors products for Birdability, an NGO dedicated to making birdwatching accessible and inclusive for people with disabilities and other health concerns, to enhance the birdwatching experience for everyone.

Read More

Hummingbird Research Project: Dave Katz

Mr. Dave Katz is an independent hummingbird researcher and a member of the Board of Directors of the Friends of Great Swamp NWR. Birdfy has sponsored products and funding to support his hummingbird research and conservation initiaves.

Looking Ahead

Birdfy is dedicated to creating a diverse and integrated birdwatching ecosystem, combining innovative technology with ecological awareness. Our goal is to offer bird lovers an immersive and interactive experience that fosters a deeper connection with nature while promoting environmental conservation.