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Birds in Sight, Joy in Mind
If you take care of birds, you take care of most of the environment problems in the world. โ
โ Dr. Thomas Lovejoy, the Godfather of Biodiversity
Who We Are
In 2020, Birdfy took flight to make birdwatching fun and easy for everyone! With a foundation in smart camera tech, we brought backyard birds straight to your device. As a sub-brand of Netvue Technologies, we used over 20 years of experience in smart home gear to create our first hit - the Birdfy Feeder. Now, weโve expanded into feeders, birdhouses, and more, all designed to enhance your birdwatching experience by making it easy to spot, identify, and share those special moments.
Our Mission
Discover natureโs joy through thoughtful care and innovative technology.
Our Vision
To engage everyone in the joy of birdwatching in a fun, smart and eco-conscious way.
How Birdfy Started?
Our Unexpected First Step
Birdfy was born under the wing of Netvue Technologies Co., Ltd. Before we took off, Netvue had already built a reputation with high-quality security cameras, paired with a user-friendly app that provides livestreams and event alerts.
It all started when we noticed our outdoor camera users sharing stunning clips of backyard bird visitors on social media, tagging them with #CaughtonNetvue. That got us so obsessed and thinking, "Why not create a camera just for birdwatching?" The time was right during the pandemic, when that connection was more important than ever. We wanted to bring nature closer to everyone and help people release mental pressure by connecting to extraordinary little creatures.
And so, Birdfyโs journey began with our first product - the Birdfy Feeder. More than just a bird feeder, itโs an easy access for everyone to admire birdsโ busy lives. It alerts you when birds arrive, helps you identify them, and lets you enjoy those moments up close.
What Makes Birdfy a Caregiver?
At Birdfy, we always put our customers first. Every product comes with a 2-year warranty and 24/7 support because weโre committed to making birdwatching as easy as it is enjoyable. We understand how frustrating it can be when new technology feels more like a hassle than a help. Thatโs why weโve designed our feeder to be easy to assemble and our app to be intuitive and lightweight, complete with detailed tutorials. Making it easy for everyone to enjoy smart bird feeders is one of our product development principles.
But itโs not just about our human customers - our feathered friends are just as important! Every Birdfy product is designed with birdsโ well-being in mind. We use non-toxic materials and anti-predator designs to ensure a comfortable and safe environment for birds to eat and thrive.
Why Birdfy
400,000+
Global Users
80K+
Community Members
40+
Invention Patents
10K+
Leading Press Reviews
Featured Media
What Make Birdfy Special?
Birdfy Is Customer-Centric
Customers are at the heart of our decision-making. We take the time to understanding needs and challenges, then design products that truly bring value.
When it comes to birdwatching, we've noticed three distinct pain points:
(1) difficulty capturing birds' when they arrive;
(2) an inability to observe birds up close;
(3) challenges in accurately identifying bird species.
Recognizing these requirements, we leverage our expertise in digital imaging and AI algorithms to develop HD cameras capable of automatically detecting, identifying, and capturing pivotal bird moments. Better yet, our customers can enjoy them anywhere, anytime.
Birdfy Represents What Birds Need
Birdfy users are not just human, but also the birds! All Birdfy series products are designed with the best care for our bird friends, ranging from our products design and structure. We use eco-friendly materials and anti-predator designs to offer birds a comfortable and safe feeding environment.
Birdfy Speaks About Bird Life
Birdfy constantly seeks new ways to improve products. We aren't afraid to take risks or be different, either! Our dedication has yielded solutions that go beyond mere bird feeding.
We've expanded possibilities to encompass various stages of the bird lifecycle, including nesting and incubation. Furthermore, our efforts extend to a diverse range of accessories, all contributing to the cultivation of a vibrant backyard or garden.
Meet Our Expert Team
Gene Wen is a co-founder of Netvue and serves as the company's Chief Scientist. With his status as an IEEE fellow in multimedia communication and codecs, Professor Wen plays a visionary leadership role at the forefront of Netvue's innovation. He spearheads strategies for product advancement and possesses keen insights into the North American market. Gene's valuable input often aids in guiding Netvue's product reforms and brand strategies, propelling the company toward new heights of success.
Jiangtao Wen(Gene)
Chief Scientist
Stephen Moss serves as the Global Consultant for Netvue Birdfy. With a lifelong expertise in birds, he contributes to the improvement of Birdfy product designs and business development. As a renowned UK nature writer, broadcaster, and wildlife TV producer, Stephen Moss is also committed to sharing his profound knowledge and experience in the field of ornithology to help Netvue bring better products and services to the market.
Stephen Moss
Global Consultant
Alec Roseto is Netvue Birdfy's Global bird expert, he plays a key role in training AI for the identification of bird species, thereby improving bird database optimization and contributing to the advancement of Birdfy products and technology. Alec holds a degree in landscape architecture and restoration ecology from the University of Washington, which has provided him with valuable insights into bird conservation. In his spare time, he also loves birding and nature photography.
Alec Roseto
Global Bird Expert
Birdfy Milestone
2010
Netvue Is Born
Netvue began with a clear mission: to harness cutting-edge camera and software technology to enhance home life and make modern tech more user-friendly.
2020
2020: Birdfy Feeder Takes Flight
Birdfyโs journey starts with an ambitious goalโto create the worldโs first AI-powered smart bird feeder camera. This project showcased Birdfyโs dedication to innovation and our passion for connecting people with nature.
November 2021
Birdfy Goes Global
Birdfy spread its wings, successfully launching the Birdfy Feeder on Kickstarter and Indiegogo. It was a major leap toward our goals, with the product quickly becoming available on our official website and on Amazon.
Mid of 2022
Media Spotlight!
Birdfy caught the mediaโs attention in 2022, with Forbes featuring us in โThe Best Tech Gifts for Everyone in Your Lifeโ and Digital Camera World naming us โThe Best Bird Feeder Camera 2022.โ Thanks!
December 2022
Welcomed in Retail
Birdfy closed out 2022 on a high note, earning the title of Best Seller on the Walmart Marketplace.
April 2023
Launches Birdfy Nest
Netvue continues to demonstrate relentless innovation, enhancing various aspects of life, from simplifying birdwatching to monitoring bird-hatching and nesting processes. The Birdfy Nest Project embarked on its journey, introducing the world's first Smart Birdhouse, the Birdfy Nest, and achieved remarkable success on its Kickstarter crowdfunding campaign.Simultaneously, Birdfy Feeder launched a bamboo version, reaffirming Birdfy's commitment to creating sustainable products that reflect its care for nature and wildlife.
August 2023
Launches Birdfy Feeder Bamboo
Staying true to our sustainability goals, we introduced a bamboo version of the Birdfy Feeder, blending eco-consciousness with cutting-edge technology.
November 2023
Hi, Birdfy Hum Feeder Duo
Continuing our streak of innovation, we developed the worldโs first dual-camera hummingbird feeder, making hummingbird watching more dynamic than ever.
End of 2023
Gettinโ More Attention from the Media
Birdfy continued to shine in 2023, earning spots in Tech Radar Editorโs Picks, USA Today Reviewed Editorโs Picks, and receiving a 4-star rating from the Daily Mirror as a Mirror Choice.
March 2024
Birdfy Wins 2024 NAPPA Recognition
Birdfy Feeder Bamboo earned the prestigious 2024 National Parenting Product Award (NAPPA), celebrating its excellence in bringing families closer together and sparking educational engagement with nature.
September 2024
Big Upgrade - Birdfy Feeder 2 Series is Here
With exciting upgrades like a dual-lens camera for sharper videos and photos, sleek eco-friendly designs, and enhanced features across all models, this release sets a new standard for smart bird feeders.
October 2024
Birdfy Feeder 2 Duo Wins Multiple Awards
Our commitment to beautiful, functional design reached new heights as Birdfy clinched multiple prestigious awards. These included the Muse Design Gold Award, American Good Design - Gold 2024 Award, and 2024 French Design Award, recognizing our innovative approach to combining aesthetics with cutting-edge technology.
November 2024
Birdfy Wins CESยฎ 2025 Innovation Awards Honoree
Another feather in our cap! Birdfy Feeder 2 Duo's groundbreaking technology earned recognition at the world's most influential tech event, showcasing our leadership in smart bird feeder innovation.
November 2024
Small yet Powerful - Introducing Bamboo Mini & Hum Feeder
We proved that great things come in small packages! The launch of our compact Bamboo Mini and streamlined Hum Feeder makes smart backyard birdwatching more accessible to everyone.
December 2024
Upgrade the Birdfy App to Bring More Fun
Marking a major leap in wildlife observation technology, Birdfy introduces in-app photo editing, multi-platform livestreaming capabilities, web viewing integration, and revolutionary slow-motion capture features, transforming how users connect with and share their backyard bird encounters.
December 2024
Dive into Birdfy Bath Pro and Birdfy Feeder Metal
Ending the year with a splash! We expanded our ecosystem with the revolutionary Birdfy Bath Proโbringing smart capture to bird bathing - and introduced the durable Birdfy Feeder Metal, combining premium materials with our advanced AI technology.